The Art of Campaigning

C has won his first election!  He has been elected Vice President of 4-H of the afterschool program at Carl Furr Elementary.  I asked him how he won:

C:  "I got 14 votes.  The other person got 36."
E:  "That made him president?"
C: "Yup." 
E:  "How did they know who to vote for?" 
C:  "We couldn't use our faces." 
E:  "So they didn't know what you looked like?  Didn't some of them know who you were?" 
C:  "Yea, the people who knew me voted for me." 
E:  "What about everybody else?  How did they vote if they didn't know either of you?" 
C:  "They just picked somebody."  [Dr. H observes:  Much like every other election.  God Bless America!] 
E:  "Did you campaign?  What did you tell people to ask them to vote for you?" 
C:  "Put the vote in the back.  I'm more sweaty!" 

[Dr. H:  After several attempts at clarification, I still have no idea what that means or why in the world anyone would vote for someone with that campaign slogan.  If there is a political science explanation, I suppose it is:  1)  C came in second; 2) campaign slogans don't matter in 3rd grade either.]